“Pride for Parents” Christmas Store

Pride for Parents started with one simple belief: families would prefer to provide for themselves at Christmas rather than receive a hand out. Pride for Parents is a program designed to provide the families of the Brightmoor neighborhood of Detroit the opportunity to shop for their families at greatly reduced cost. It’s about fostering joy, generosity, and community!

Therefore we partner annually with generous individuals and organizations to supply a “Pop-Up” Christmas Store that provides toys, games, sports equipment and winter coats for families at 90% off their retail prices. The store is open to parents who are currently living in the 48223 zip code: between the major crossroads of Telegraph (West) and Evergreen (East), Schoolcraft (South) and Fenkell (North).On the scheduled shopping date parents must bring proof of identification along with the confirmation notice we will send to you.

There are numerous opportunities to shop, donate and volunteer. We will update this site in October 2021 with more details so that you may participate.
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